41 Incredible Link Building Stats for 2022

Are you curious about the state of link building in 2022?

Google Number #1 Rank! 

Everyone dreams about it. 

Small. Medium. Big enterprises 

And, there’s only one way to achieve it — Search Engine Optimisation (SEO). SEO is the perfect pathway to organically grow your business and rank on the top. 

But, there’s a catch, Google constantly keeps on changing its algorithms and making it hard to pick a winning SEO strategy suiting your business needs.  

However, it doesn’t matter how many times Google changes its algorithm, but one thing never changes — Good Quality Links. 

With Google Penguin Spam Filter, Google has shown how much they value high authority links. There was a time when low-quality links were sufficient to rank, but not anymore. 

Even young marketers like Neil Patel said that ‘Earn backlinks by creating great content and getting it in front of the right people.’

If you are today struggling with authorized link building, this article is for you. Based on Google ranking factors, keywords, local SEO, and other backlinking factors, we have compiled a jumbo statistics list. 

Going through all the eye-opening statistics, you can gain a new perspective to build links. So, let’s dig in……

1. According to 58.1 percent of respondents, backlinks have a significant impact on search engine rankings. (USERP)

2. According to 56.3 percent of respondents, link quality and quantity have an impact on rankings. (USERP)

3. 54.58% percent of respondents believe that nofollow links improve authority and/or rankings. (USERP)

4. According to 84.39 percent of respondents, link building has a significant impact on brand authority. (USERP)

5. According to 59 percent of respondents, backlinks are expected to have a greater impact on rankings in the coming years. (USERP)

6. 38.4% of respondents spend $1,000 to $5,000 per month on link building. (USERP)

7. According to 40.7 percent of respondents, content marketing produces the best passive link building results. (USERP)

8. 37.3 percent of respondents assess the quality of a link based on organic traffic. (USERP)

9. According to 41% of corporate marketers, the most difficult aspect of SEO is link building. (SEO Tribunal)

10. According to 65% of marketers, link building is the most difficult SEO tactic to execute. (SEO Tribunal)

11. Within one to three months of implementing general link-building strategies, 51% of marketers report seeing positive results. (HubSpot)

12. Long-form content receives 77.2 percent more links than short articles on average. (Backlinko)

13. 94 percent of all blog posts contain no external links. (Backlinko)

14. In comparison to videos and “How-to” posts, “Why Posts,” “What Posts,” and infographics received 25.8 percent more links. (Backlinko)

15. Only 2.2 percent of content generates links from multiple websites. (Backlinko)

16. 42 percent of SEOs devote equal time to internal and external link building. (Databox)

17. The first ranking page on Google has 3.8x more backlinks than positions 2-10.  (USERP)

18. 95 percent of all webpages on the internet have no backlinks pointing to them. (USERP)

19. Links from higher domain rating websites have a greater impact than links from lower domain rating websites. (USERP)

20. 43.7 percent of the top-ranking pages have some reciprocal links. (Ahrefs) 

21. 53 percent of SEO professionals create cornerstone infographics, and 61 percent believe they are an effective way to earn backlinks. (Content Marketing Institute)

22. White papers have been created by 42 percent of the responding SEO experts, and 60 percent of those who have done so believe they are ideal content for earning backlinks. (Content Marketing Institute)

23. Although 70% of the respondents believe that data and research are the most effective types of content for building your link profile, only 54% have done so. (Content Marketing Institute)

24. Webinars turned out to be a relatively ineffective type of content for gaining backlinks, with only 56% of respondents reporting success with them. (Content Marketing Institute)

25. When you blog on a regular basis, you will get 434 percent more indexed pages and 97 percent more inbound links. (Neil Patel)

26. 91 percent of all pages on the internet never receive organic Google traffic, owing primarily to a lack of backlinks. (Impact)

27. 66.31 percent of pages have no backlinks at all, and 26.29 percent have links from three or fewer websites. (Ahrefs)

28. According to 53% of digital marketers, guest posting is the most effective link building strategy. (SEMrush)

29. 63% of the respondents prefer to outsource their link building routines: 34.6% outsource, 29.2% do it partially. (SEMrush)

30. More than 34% of respondents said they have intermediate link-building skills, while nearly 17% are professionals and more than 4% are experts. Almost 34.5 percent of the specialists reported being new to link building or having no experience at all. (SEMrush)

31. In general, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)

32. The average cost of purchasing a link is $361.44. (Ahrefs)

33. Every month, the top-ranking page in search results gets an additional 5%-14.5 percent more dofollow backlinks from new websites. (Ahrefs)

34. Companies that blog receive 97 percent more backlinks to their website. (HubSpot)

35. 56% of businesses allocate less than one-quarter of their marketing budget to link building. (Safari Digital)

36. Posts with videos get more backlinks, as well as a 157 percent increase in search traffic. (Blue Cactus)

37. 30% of pages have no more than three backlinks. (Neal Schaffer)

38. 50% of SEO pros rate content creation and outreach as the best link building tactic, and 23% are in favor of guest posts. (Link Doctor)

39. 79.1% of SEO professionals believe that link building is most effective when combined with other marketing activities. (Link Doctor)

40. The most common link building challenges in 2020 include client budgets, unrealistic client expectations about costs and timelines, difficulty obtaining high-quality natural links, and the cumbersome, difficult nature of link building. (Link Doctor)

41. Many SEO professionals have been adversely affected by COVID-19. Half reported budget cuts, half reported slowing down link building operations, and some reported losing jobs. (Link Doctor)

Let’s Start Link Building Now!

There you go! You have covered the spiciest and most powerful Link Building Statistics of 2022. Some statistics might have made you think, and some might have made you revisit your link-building strategy. 

That’s exactly what we wanted to achieve with this post! We wanted to once again highlight the importance of good quality links among our readers. We wish to encourage our visitors to try multi-channel link-building strategies, including content marketing, guest posting, link insertions, press releases, and more. 

So, do tell us how much we have been able to help you out. Also, share which link-building statistics have helped you to improve the quality of your backlinks the most. 

Now, the floor is yours — go comment, like, and share these statistics with your friends. Let’s build quality links together!